“Personal data” means information that concerns you and can identify you.

In this Personal Data Policy, the terms “personal data” and “data about you” are used synonymously and alternately.You can usually use our website without providing us with any information other than technical information. On some pages, information will be requested from you, for example in connection with purchases and service matters or if you register to receive electronic newsletters. Furthermore, we may use information about you that we have obtained from other sources provided by third parties, e.g. marketing and sales activity companies.The personal data about you that is collected can be:

Personal and contact details – uch as your name, address, e-mail address and telephone number, demographic information (such as date of birth, age, gender, geographical location, favorite products and hobbies) and, when clearly justified by the purpose of the processing or the importance of a secure identification, your personal id. No.

Financial information – information needed to complete an order or that you use to make a purchase, such as debit or credit card information.

Technical information about your device or internet connection – for example IP address, cookies, geographical location and login information.

Information about your user behavior – such as your search patterns and activities on the website, your response time for pages and how you use our services.

User-generated information – content that you yourself register, provide or publish, for example in connection with calls to customer service (which may be recorded), competitions, subscription to newsletters and content that you share with us by uploading on our website or on social networks (which you allow the network to share with us), such as texts, videos and photographs.

Information from other sources – Publicly available information or information from our partners that we collect, for example, to keep our information about you updated or, for example, to secure payment.

2. LEGAL GROUNDS AND PURPOSES

In order for our processing of your personal data to be legal, it is required that there is a legal basis for this, i.e. that it is necessary to fulfill an agreement with you or a legal obligation incumbent on us, or that the processing is done after a balance of interests or that you have given your consent to a specific processing. Below are examples of the purposes for which we process your personal data and on what legal basis this is done.Less Worries processes your personal data for various purposes. Less Worries primarily processes your date for the following purposes and on the following legal grounds:One of our main purposes with the collection of personal data is to fulfill our obligations to you as a customer, such as processing and delivering your orders, invoicing and providing customer service and other commitments related to the purchase of our products. For example, we may need to answer your questions via our customer service in connection with the purchase and send information to you for product safety purposes, e.g. if any of our products need to be recalled, and otherwise ensure that legal requirements are complied with (for example, the Swedish Accounting Act). The legal basis for this is to be able to fulfill an agreement (terms of sale) or legal obligation.Another main purpose is to be able to offer you good products and service through customized services and to deliver better services with more relevant content. We use the data we collect to be able to give you information about products you request, but also to better understand our customers. To achieve this, we conduct customer surveys, among other things. Furthermore, we analyze information about our customers’ demographic and geographical conditions, interests and behavior based on the information we receive from our website or other services, so-called profiling. Customer and market analyzes as well as processing for statistical purposes are performed at a combined level and are not intended to identify individual customers. The legal basis for collecting the above data is that there is a legitimate interest.We may use information about you to send newsletters by post, e-mail, sms/mms or by telephone, inform you about new products, promotions, offers, competitions and other information about our products and activities that we offer and which is associated to and similar to your previous purchases with us. We may thus use the information about you for direct marketing, including so-called profiling, provided you have not instructed us not to do so. The legal basis for collecting the above data is that there is a legitimate interest.However, to the extent that you do not have a customer relationship with us or have had one in the last twelve months, we will only use your data for electronic direct marketing if you have consented to it. Your personal data can also be used for interest-based advertising on the internet via us or the digital advertising networks we work with and which in some cases can be adapted to your interests based on data we have collected, so-called profiling. This is only done provided that you have consented to this. The legal basis for collecting the above data is that there is a legitimate interest).You can at any time to object to us using your personal data for direct marketing purposes by contacting us in the manner described below.

We process your personal data with the utmost care and your data is only used by us and by selected third parties.Third parties that we engage to help us run our business (such as for customer surveys and mailings) are only allowed to use your personal data on our behalf and for the special tasks they have to perform according to our instructions and act as Personal Data Processor for us. They are obliged to keep your personal data confidential and secure. If required by law, you have the right to receive a list of any Personal Data Processors who process your personal data on behalf of us.In order to be able to offer better services and for marketing purposes, we may also share your personal data with third parties, usually as independent Personal Data Controllers, so that they can perform a service for us or you, for example for address updates, a postal or shipping service company that will deliver products, insurance companies, banks/credit information agencies or to digital advertising networks that we work with.In other special cases we may also share personal data, e.g. when we have reason to believe that the information is necessary to identify, contact or bring an action someone who may have infringed the Website, or who has otherwise infringed or infringes our rights or property or the rights of our customers or other visitors.Transfer of personal data to countries outside the EU/EEA requires that the country in question has an agreement with the EU/EEA, that the country is considered to have sufficient data protection legislation, or that we have entered into an agreement with the relevant third party that they must apply clauses approved by the EU Commission concerning the protection of privacy. You can find a list of approved third countries and standard clauses on the European Commission’s website and on the Swedish Authority for Privacy Protection’s website on the transfer of data to third countries.

By law, you have the right to request information about what personal data we have about you after you have identified yourself and clearly stated what information you wish to receive. Such a request must be in writing and personally signed and sent to the address given below under section 9. We will respond to your request as soon as possible and within one month. In the event that we cannot fulfill your request, we will notify you of this and state why.If you believe that the information about you is incorrect or incomplete, you have the right, limited to what is prescribed by law, to contact us with a request for correction. We will correct or update the information about you as soon as reasonably possible.You also have the right, in the manner prescribed by law, to request that the information about you be removed or request that we restrict the processing of your personal data and to revoke any consent. You also have the right, in the manner prescribed by law, to have the personal data you have provided to us transferred.Please note that we may be required to retain necessary personal data in connection with deletion, revocation of consent or transfer in order to fulfill our obligations under law or agreement. We may also be permitted by law to retain certain personal data in order to meet our business needs.

You have the right to object to such processing of your personal data that we perform on the basis of balancing of interests, including profiling. We must then, after you have specified to which processing you object, show that there are interests that weigh more heavily. You also have the right to object at any time to the processing of your personal data made for direct marketing.

Finally, you can also contact the Swedish Authority for Privacy Protection with any questions and complaints about our handling of personal data.

We retain your personal data only for as long as it is necessary for the purposes that follow from this Personal Data Policy or as long as it is required by law or agreement. Your personal data is sorted out or anonymized when it is no longer relevant for the purposes for which it was collected or is no longer required by law or agreement.

In order to prevent unauthorized access, use, alteration, destruction or disclosure, we have introduced appropriate and reasonable standards to protect and secure the data about you that we process. The measures are taken in order to prevent unauthorized or illegal processing of the data about you and unintentional loss or destruction of, or damage to, this data.

Should a Personal Data Breach be discovered, this will be reported to the Swedish Authority for Privacy Protection and to you in the manner prescribed by law.

This Personal Data Policy may be updated by us. If there are significant changes to this Personal Data Policy, we will notify you by placing a clear message on the website or in any other way required. We encourage you to read this Personal Data Policy to keep informed of how we process your personal data.

Less Worries AB, 559347-6343, is the Personal Data Controller for the processing of your personal data as described above, unless otherwise expressly stated in connection with the collection of your data. Less Worries complies with Swedish data protection legislation. If you have questions about this policy or our personal data processing, please contact us as at:E-mail: info@lessworries.com